The Power of Words

how can u versus how can an individual

The difference of grammar

via crown queen

The above shows an extreme example of how differently people use words. Put a cup in front of 2 people and they could describe it completely differently. Put Google in front of 2 people and they could describe their same queries completely differently.

Target Your Customers with the Correct Language

I think everyone speaks a different language to an extent. People who are closer to each other speak more similarly. We can take a more extreme example, just looking at languages.  Here’s an interesting example from my own background, comparing English and Chinese:

  • There’s no word for “irony” in Chinese
  • There’s no English word for 吃苦(eat bitterness).It’s the concept of going through hell right now for future gratification.
If you show an American a Chinese website, 90% of the time they will exit the website. Similarly if you show someone a website with words that they cannot connect with, they will leave.

Your Customers Will Describe Their Problems Differently

It’s understandable that different cultures use different languages. But it’s also true that people who speak the same language can describe the same problems completely differently.

Think about life coaching. Life coaching for women in their 20s vs their 40s? Life coaching for women vs families? I can bet you that they’re going to be completely different. Women in their 20s are still getting started in their careers, so career counseling might make sense, hell they might not even be able to afford life coaching. Women in their 40s are already pretty established in their careers and are probably looking to balance their relationships as well. In this case, as a life coach, you should have different language for each of your customers or just focus on the segment that you connect with the most.

What are your examples of targetting customers with the right language?

 

 

SEO is Like Voting

In the previous post I compared SEO to fishing for on page optimization. In this post, I’m going to show you how building links to your website is like voting for a Presidential Candidate. Props to Tommy from ClickMinded for inspiring this post, and he was the one who talked about it in his class, which I highly recommend.

SEO is like voting

Hah.

via Propaganda Times

Your Site is A Presidential Candidate

And just like in the presidential elections, you want to make sure that you’re running a good campaign. You want to make sure that you are meeting lots of people and you are presenting yourself in the best light possible.

Your Votes are Links

The person that gets the most votes gets bumped on Google.

The reason why Google is the site that won over Yahoo and Bing is that Google didn’t just focus on whoever paid them the most, but Google focused on quality.

And how do you determine quality online?

If lots of people share the opinion that a site is high value, they would be linking to that site, right?

So the way to determine if a site was good would be to measure it with backlinks.

So, the more votes you get, the more you win, right? Well, technically…

The Most Popular Wins..or Not?

Here’s where it gets a little trickier.

Say you have 2 scenarios.

Scenario 1: Site gets 10 links from relatively unknown websites

Scenario 2: Site gets 1 link from CNN.com.

Which one do you think wins?

If you guessed Scenario 2, you are correct. Because Google weighs sites differently through a metric called ” Page Rank”, the higher authority that a website has, the more likely that Google is going to rank your content highly.

This is a bit like the electoral collage in the United States. It’s not that the average person’s vote doesn’t matter, it’s just that the electoral collage’s vote matters much more.

So when you are building up your website, it is best that you are getting links from authority sites with your industry.

How would you interpret link building in SEO?

 

SEO is like Fishing

 

SEO is like fishing

via HikingArtist

SEO is like fishing.

Credits to  Aaron Wall for inspiration.

I’ve read my share of programming/technical books and I’ve found that the best ones make the best analogies.  They do it in a way that is totally relatable in real life and keeps the audience’s attention enough to get their point across.

So here’s how SEO is like fishing:

1. Your Visitors Are Your Fish

You are the master fisherman.

There are plenty of fish in the sea, and there are plenty of fish in different pools.

You can go big, and go after keywords like car insurance and personal injury lawyer.

You can also cast a wider net with the smaller mackerel.

 

So Before you start fishing, you should think about where you want to fish.

  • Do you prefer fishing at a small, quiet pond with more certainty?
  • Do you prefer fishing at more turbulent waters with higher risk and reward?

There’s no right or wrong answer, just as in SEO.

You might be in a highly competitive industry such as credit cards or insurance or law.

You might be in an industry where it’s incredibly easy to dominate your niches. This typically happens with the less sexy industries, but there are a lot of opportunities there.

2. Your Hooks = Your Keywords

If your visitors are your fish, then your keywords are your hooks.The right hooks get the right fish.

If someone is in pain, they are looking for the solution.

If the fish are hungry enough, they are going to take your bait.

This is why keyword research is so important. You might think that words are just words, but they are extremely powerful online, it’s how your visitors are connected to your business.

You’d be surprised at how different singular and plural keywords show up online. Some may even show several times in difference. Getting the right hook is getting the right keyword and getting it targeted to the fish that you want.

3. Match the Right Fish to the Right Bait

Not every fish is going to like your bait.

Not every fish will respond to the same tactics.

But if you have the right bait and the right fish at the right time..magic happens.

And even though the closest thing I’ve done to fishing was gathering water fleas at the Suzhou River when I was 10, I know that fishing takes a lot of patience.

SEO takes a lot of patience. It’s not something that you will see results for immediately, and there are no guarantees.

However, for the amount of time that you put in, you will get your rewards and it can be a journey that is very challenging yet satisfying.

And it’s better if you’re experienced, but the smarter ones that are more creative will often win.

What are your best analogies for SEO?

 

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